automotive retention


Retention is a Matter of Trust

By Kristin Honderick, Account Manager, Traver Connect A single customer experience can influence your business up or down dramatically these days.  Word travels quickly with the use of social media and/or reviews so the “reality” of your customer experience is … Read More

old lincoln hood ornament

The “Evidence” is Overwhelming: A Simple Retention Roadmap

By John Traver, CEO, Traver Connect It’s a word that is tossed around often and much, but “retention” is still “THE word”. How else can our industry sum up the simple business principle of repeat purchases with the same customer? … Read More

dealership diagram

Here Are 5 Ways to Ensure Maximum Success for Your Service BDCs

  Let us start with this famous Thomas Edison quote: “Opportunity is missed by most people because it is dressed in overalls and looks like work”. Same holds true today as it did way back then. If you are an … Read More

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The Customer

Without a doubt, the modern Dealership needs to adapt to the tech-savvy customer who is digitally connected. These same customers rely on word- of-mouth and seek the experiences shared by others by reading reviews or viewing images. The power of … Read More