Traver Connect | Customer Experience
Traver Connect provides Service BDC Solutions, designed for nearly every OEM brand to support and help Dealers by #CatchTheCall, #LoadTheShop, and #RemedyTheRecall
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“Catching the call” is the primary objective for Service BDCs. It’s the main reason they are launched, first and foremost, in the minds of service managers and GMs alike. That’s still valid, however, there’s another priority that is just as important, and in fact, it already is with many the OEMs. I’m talking about retention through outbound programs.  More and more automakers are finally acting on the realization that it’s far less costly, and makes much more sense, to sell to a repeat customer than buying (through advertising) a new one.  Besides that, with a plateauing sales environment, conquest sales will be casting a much wider net geographically, making it more challenging than ever to lure those out-of-area sales back to the selling dealer for service… and ultimately their next vehicle purchase.


Plateauing sales mean that Fixed Ops will be carrying more and more of the revenue load. In order to do that, dealers will need to create or expand their Service BDC’s outbound efforts… efforts to convince newly sold and existing customers to return for service. Problem is, most service BDCs are so consumed with fielding daily inbound traffic, much of which are non-appointment calls, that their outbound effort becomes little more than an afterthought.  Simply put, they are too overwhelmed with inbound to even consider outbound.

So, what happens to the outbound, follow-up efforts? Truth is those efforts aren’t going to ever be made at worst, and at best, just partially or poorly made is the likely scenario.

Additionally, most service BDCs have not recruited, trained and managed agents with the specific skill sets required to entice past sold customers to return for service.  Frankly it’s a much tougher sell than the inbound call. Instead, many service BDCs attempt to draw from their original inbound group, usually a team totally steeped with inbound skills, to then switch back and forth between inbound appointment calls and outbound retention (sales) calls. Management assumes that the same inbound agent can handle outbound calls with a high rate of success.  That’s a mistake! If tapping existing inbound agents to convert to an outbound mode is the best you can do, you should strongly consider finding a better way. Here’s why, the 2018 Cox Automotive Service Industry Study reveals that 74% of those sold customers who returned for service in the first 12 months were 74% more likely to return for their next purchase …versus a 35% return purchase rate for those who did not return for service. Those stats should get every store GM’s attention, not to mention you’re simply robbing Peter to pay Paul and now you’re back to missing inbound calls again.  Yikes!


Below are a few imperatives Traver Connect recommends to facilitate and solve the outbound initiative.  They are also largely applicable to success with your inbound model.

A leadership commitment (store GM & service management) to allocate the resources necessary for a dedicated outbound solution.

This is going to be a tough pill to swallow but this is the simple truth – You cannot make outbound pencil at the dealership level, period.  You can target manifest lists as short term projects and have a modicum of success as far as completion goes, but a true outbound solution is a much larger elephant to eat.  Here’s why, there are far too many attempts required to effect any kind of reasonable rate of return, and dealer leadership will quickly come to realize this is accounting quicksand.  Trust me on this – find an outsourced solution and get down the road!  You can’t compete with the scale of a true call center (many BDC agents on the OB team), nor the sophisticated platform required to churn through customer records in an intelligent, automated, and in rapid-fire succession.  You can buy this lesson the hard way but I assure you it’s a very costly lesson if you try to hire, train, and pay for outbound yourself. 

The above notwithstanding, if you dare to tackle OB yourself, creating a specific training curriculum for the outbound team is a must.

As mentioned above, the outbound agent needs to possess the ability to think beyond the appointment…to not only possess interpersonal skills, but closing skills and investigative abilities as well.  That can be a challenge for the training group who spend most of their time teaching and coaching inbound agents.  Call scripts, left messages, emails and texts have to be much more compelling.  You also have to provide tools for gathering feedback you’re going to stumble upon during the call that is very valuable to the dealership.  This is a huge miss if you don’t capture it.  If you’ve ever done live outbound, you know what I’m talking about.

Place a huge emphasis on “relationship development” for outbound, just as you do for catching the calls for inbound calls

Some of you might be thinking you can get through to the next sales cycle by just dropping emails or direct mail every now and then.  The other hard-hitting truth is that you can’t nurture/maintain a customer relationship this way.  A real touch, or “live interaction”, is required for meaningful customer relationship management for your owner base (ironically not software by the same name).  Think about it this way, when was the last time you sent your wife or mom an email/text message on Mother’s day instead of flowers and chocolates?  Forget about it!  You have to earn the relationship, and it requires a live interaction.

Developing an outbound culture based on cultivating the relationship is much tougher than just scheduling service.  “Reminder” calls will deliver a certain amount of success, but not near that of a service “relationship call”, some of which are targeting customers who purposefully bypassed/defected from your service department.

Can your leadership commit to the above imperatives for a successful “outbound” retention effort? It’s an old adage in dealership culture that nothing happens until someone sells something but there’s an unknown saying that should accompany that…nothing happens to turn that sold customer into a customer for life until you successfully invite them back.

By Rob Canales, VP of Product Development, Traver Connect

This age-old dilemma persists with one key difference, the recent trend has seen an increase in focusing on Service BDCs, not Sales BDCs.  We say, Welcome to the Party!!!

Short version, the answer is Buy.  Here’s why.

  • When you outsource your calls to a Service BDC partner, you get more call agent resources and more hours of coverage at a lower hourly rate compared to doing it in-house for fewer hours of coverage. More resources equals more calls answered, lower hold times, and more appointments made.  It’s simply a numbers game, economies of scale is king.
  • When you keep calls in-house, the hold times start to grow, the quality of the calls begins to decline, and appointment quality suffers. Guess what else – you lose revenue, market share, and retention.  All this is very costly, far more than having a BDC partner #CatchTheCalls for you.
  • Generally speaking outsourcing will cost about half of staffing your own Service BDC.  Don’t forget you’re also probably paying for benefits, having to interview and hire constantly, paying for job ads, etc.  You get the idea.


  • If you simply must have your own Service BDC, there is a hybrid option that you may find appealing. You can take the first stab at answering the calls in-house first with your small in-house team and only allow your Service BDC outsourcing partner to handle the calls you can’t get to yourself.  You get the benefit of retaining control of your Service BDC, not letting calls slip through the cracks, and getting the after hours coverage that you need.  This will cost more than simply outsourcing all your calls but let’s face it, it can be scary to just turn all of your customers over to an outside company.  This might be the happy medium you’re looking to achieve.

Good luck!

Blog Article posted in ADM. By Rob Canales, VP of Product Development, Traver Connect

When it comes to the Customer Experience (CX) delivered by your Service BDC, most dealers feel pretty strongly that a traditional, small Service BDC can be done well in-house, get the job done, and for a decent price.  Right?  Let me ask you, how high is your bar?  Are you aware how much higher it could be?  How do you compare your small team to centralized, or outsourced Service BDCs?  Why are in-house BDCs so expensive relative to call centers?  What are all the factors?  How do you know what you don’t know?

Here are a just few components from a first-class, centralized, Service BDC that make a difference, and that most dealers find difficult to replicate in-house:

  1. Commitment to Hiring and Training – All BDCs and call centers have staff turnover. No exceptions.  The difference here is that call centers are well prepared for inevitability of turnover.  They have established agent sourcing program designed to engage candidates as well as background checking and drug testing procedures in place to ensure a better candidate pool.  They are also more than “one person deep” when it comes to training new agents, on-boarding, delivering training materials consistently, and staying aware of changes to the industry.  As the saying goes, change is the only constant, embrace it and be prepared.
  2. Advanced Software and Big Data – Because call centers have a much larger call agent workforce than dealers, they often employ high-end technological solutions to ease their administrative burden and maximize operational efficiency.  One such software solution is commonly referred to “WFM” or Workforce Management.  By examining many different sets of data for calls, call agents, and scheduling (to name a few), a WFM application can assist you with maximizing productivity from your agent pool, and help you forecast accurately so that you don’t get caught off guard meeting demand.  When you combine WFM with advanced telephony software there are huge advantages/efficiencies to be gained.  Another feature/tool is the opportunity to listen live and whisper (coach up) agents in real time – huge advantage.
  3. Quality Management Program – When you hear that you’ve been shopped (by a manufacturer, partner, or competitor) do you cringe in anticipation of the result or do you relish the opportunity?  Call centers frequently measure their agent call quality, and I don’t mean two or three times a month per agent.  Try dozens of times per month.  Compare this to an in-house BDC agent that might be shopped only a handful of times.  The key difference is that call center agents expect it and know they are going to be scored often, so they deliver a more consistent message and tone because chances are pretty good big brother is scoring not to mention watching/listening, and all calls are usually recorded so that’s a factor that plays into quality as well.
  4. Business Continuity – How resilient is your Internet service?  If your primary Internet provider fails do you have a backup?  How many high-speed Internet connections do you have?  How about power outages, do you have a generator to keep your office up and running?  If so, for how long?  During inclement weather are you able/prepared to transfer your BDC calls to another location, or provide your agents with a “bad weather” option/solution so they can work from home even if they can’t get to the office because of poor conditions outside?
  5. Scale and Cost – How many calls do you get?  Sadly many dealers don’t really know.  What is your average speed to answer?  What is your average hold time?  What are your hours of coverage?  What happens to these metrics when one person doesn’t show for work?  What if two don’t make it to work the same day?  What is your cost per call?  After you pay wages and benefits (hint, if you don’t provide benefits you’re likely to have some serious churn), compare hours of coverage to a call center, factor in how expensive each missed call really is (likely a future closed RO, on average worth $250 approximately), and do all this math, you’ll find that it simply doesn’t pencil if you: want to secure your PMA, be the most profitable, maintain a decent CSI, and provide a first-class Customer Experience (CX) for your customers that you should want to retain for their next purchase.

Bottom line, if you are committed to supporting and investing in an in-house BDC (no matter how big or small), get some help with your overflow – this is a must.  If you’re struggling to keep and effectively manage even a small team, then rip off the bandage and outsource your entire Service BDC process, you really don’t have a choice and you’ll be glad you did.

Service calls are your livelihood.  You can’t afford to miss your calls.  Quit feeding your competitors and the independent shops with your missed calls.

To quote Buford T. Justice, “That’s an attention getter!”  Millennials you’ll want to check out the reference 😉

So, your dealership has decided to implement a Service BDC: Congratulations your dealership just started a customer care business unit and this business unit is nothing like what has been seen before. Up until now most of the inbound call traffic has either filtered through your receptionist and or has ringed simultaneously on all service department extensions. Well, answering all these calls has not been an easy task. Following the implementation of a Service BDC, a.k.a. customer care center, your dealership has hopefully quantified the challenge and has written down a clear statement of purpose. With the additional investments made in equipment and technology and added payroll expense of multiple agents and a supervisor, business expectations are now beyond simply answering these calls and telling customers to “just-bring-it-in”. It will not be business as usual and a new mindset and new skill sets will be required for success. What must be done then? We highlight some of the challenges and their potential solutions below for new car dealerships to consider.

  • Happy and joyful phone greeting.

Let’s start with the basics. Let’s make sure the answering agents are smiling through the phone. Every single instance of the phone greeting not only represents your brand but also enhances and, even in some cases, creates it. The reality is; many customers are anxious about bringing their vehicles in for service. Not only because of unexpected expenses that may pop up, but also the thought of being without their main mode of transportation even for half a day is just downright scary. Making each call greeting a pleasant one and always putting your customer’s needs before your own will set the right tone.

  • Proper talk-track to overcome customer frustrations.

One of the biggest mistakes dealerships or third-party vendors make when implementing a Service BDC is thinking that what worked in sales will also work in service. However, this line of thinking is fundamentally flawed. Sales BDCs are dealing with customers who happened to have a completely different emotional state. The conclusion of every sales interaction is that there is a big win waiting for every customer at the end: Driving off in a brand new car! Not so with service. Instead of a big win, at the end of a service transaction there might be a big bill waiting for them. The set of emotions in customers, which this uncertainty creates, require a completely different set of skills, talk-track and inflections to manage. Reassuring, calming, and compassionate words must be used to mitigate any stress triggers. Customers will appreciate this effort and entrust your dealership with all their hard-earned dollars.

  • Proper and accurate service menu options.

Many customers will inquire about pricing before they book an appointment. Your agents ability to not only provide accurate price quotes, but also to effectively communicate all the features and benefits of each service item will create credibility and customer confidence. Having a universal pricing strategy in the form of menu items based on each vehicle model speaks to the care and attention every customer deserves. Use your scheduling software to create easy-to-comprehend, and customer friendly menu items. It is incumbent upon management to truly understand the customer base and the surrounding demographics by custom tailoring their service offerings along with market competitive pricing. Also utilizing a detailed menu will reduce the number of times an agent will have to put a customer on hold and go ask a service advisor about the right price of the requested items or all that it contains. Make sure to link your proper operations codes in your DMS with the newly created menu item for accurate reporting results.

  • Instant communication with the service staff.

Your dealership has now truly ventured into a customer care business and might as well add a third word at the end: “communication”. No business can ever truly prosper without having an effective communication strategy with both their clients and internal team members. Better communication equals to increased operational efficiency also known as ‘productivity’. Marketing is what often drives revenue, but you can bet your bottom dollar that operational efficiency will drive your profit margins like little else. Therefore it is imperative that Service BDCs are complemented with the latest communication tools for both internal conversations and external engagements. Online tools such Slack can be utilized for internal communication as well one can create their own messaging board. For customer engagements look into various texting applications which many technology vendors are offering within their pre-existing services and solutions packages. Ultimately, you should have a plan in place to exploit all possible communication channels between your service drive personnel, the Service BDC team, and your customers.

  • Who’s managing it?

The most understated element which ultimately dictates the success or failure of this effort is going to be the Business Development Manager (BDM) or the person in-charge of running your Service BDC. In-house BDMs are essential for hiring and training agents and fine tuning your Service BDC moving forward. However, if you hire an unqualified person for this job, your entire program could be at risk. Don’t just hire a candidate who looks good on paper. Take your time and set aside a week to interview multiple candidates. Hire the one who is not only qualified but also a great fit for your dealership culture. Your BDM must be able to work and collaborate with a wide range of personality types. From the GM to a fixed operations manager, service drive manager and right down to the advisor. These various dealership positions require a varied set of personality traits. The center point of your Service BDC is going to be the BDM and his or her ability to carry forward the diverse interests and serve up multiple roles will be critical. Also your BDM must possess a combination of both technology and customer service experience. Research the space thoroughly and learn from other verticals. Do not hesitate to provide your BDM and your Service BDC with tools necessary to succeed in today’s hyper competitive environment. Constantly learn from your own operations by making analytics and reporting the most critical aspect of this endeavor. This business unit requires a leader who possesses a blend of high IQ (intelligent quotient) as well as a high EQ (emotional quotient) to succeed.  Don’t skimp on this position, pay well.  You may even consider poaching a proven, experienced candidate.

This is not going to be an easy task or a set-it-and-forget-it type of a mission. There is no doubt, today having some sort of a Service BDC, whether on-site or remote is absolutely mission critical for not only higher profits but also for higher Customer Satisfaction Index (CSI) scores. Many OEMs are pushing for this and laying out the ground work to make this department a “must have” for every new car dealer partner. Ultimately, this operation will be the responsibility of the new car dealers to manage and grow. Luckily, today there are few vendors ready to assist in any shape or form. Whether in the form of consulting to help you execute your own on-site Service BDC or help you take the entire burden off by offering end-to-end solutions. Reach out to the market players in this space, set up educational sessions to learn from past mistakes and current successes. Dealers, it is time to start separating yourself from the competition. Your customers and you deserve the best!

By Kristin Honderick, Account Manager, Traver Connect

A single customer experience can influence your business up or down dramatically these days.  Word travels quickly with the use of social media and/or reviews so the “reality” of your customer experience is subject to subjectivity.  Fair or not!  There are multiple factors that contribute to someone’s experience and likelihood to return.  It all begins with the first contact, whether we’re on the phone or in person, and progresses from there.  Here are some factors that will influence customers’ odds of returning:

  • Do you have a trained Service BDC staff?
  • How quickly was the phone answered or customer greeted in person?
  • Was the customer greeted in a friendly manner?
  • Were their needs properly assessed?
  • Were proper recommendations made?
  • Were their needs/expectations met?
  • Did the customer feel:
    • Acknowledged?
    • Valued?
    • Ignored?
    • Taken advantage of?

Here is an example of how trust is eroded and the opportunity for retention is blown:

I visited my local OEM dealership for a simple oil change. I was told that I needed additional services (transmission and coolant fluid services), which came to about $300 dollars. Later I was called by my service advisor and told that due to the transmission leaking, they would not recommend the transmission fluid service, so I agreed to wait until a later date to have those services completed.  When I arrived at the dealership, I was informed my total due came to $300.  They had still completed the transmission service anyway and I had to pay for it!

Long story short, I was upset and felt like I have been swindled by that service advisor so he could make an additional buck.  I had the expectation of only paying for the coolant service and oil change. I complained and was not contacted by the service manager.  I’m now unwilling to have any future dealings with this place because I’ve simply lost trust and I’m not willing to give them another chance – ever.

Moral of the story; mistakes are COMMON but stepping up and making things right is all-to-often UNCOMMON.  If you make a mistake own it, recover quickly, and give yourself a shot at a future retention opportunity – your business depends on it.

By Karen Rust, Accounts Director Traver Connect

Staffing your BDC requires a strategic plan to be successful.  When you begin to recruit, you should know how many staff are required, potential call volume and the hours that will need to be covered.  This is essential information to get started.  However, there are daily challenges you must consider.  A few of them are addressed below:

  • Training – Ensure your training curriculum and trainer is prepared before you begin the hiring process. This is the first step in a successful BDC setup.  Ongoing training and development will be a must to keep your staff up to date on manufacturers’ products, services and recalls.
  • Day to Day Managing – When managing the day to day activities, you will need to make yourself available throughout the day to address concerns and answer questions. This may affect other duties that have been assigned to you.  Consider having a backup for when you are not in the building such as bad weather, vacation, illness, power outages, etc.
  • Quality Monitoring – This is one of the most important items you will address on a regular basis. You must have a plan in place to monitor the staffs calls and overall performance as your customers are the heartbeat of the business.  Performing quality checks can be time consuming and mundane but it is a critical part of your BDC’s success.
  • Quantity of Calls – Ensuring your staff handles calls in a timely fashion to best serve your customer and the dealership is essential. You will need to monitor the time your staff is available to handle calls to ensure their daily productivity.
  • Staff TurnoverBeing prepared for staff turnover is vital to running a smooth BDC environment. Your customers will be expecting prompt service and calls handled. Your staffing issues should not be their problem.  Consider having a funnel of qualified applicants that you can interview, hire and train quickly to be prepared as your call volume warrants.

As your business grows, running a successful BDC is crucial in continuing to provide the excellent service that your customer has come to expect from your dealership.

By John Traver, CEO, Traver Connect

It’s a word that is tossed around often and much, but “retention” is still “THE word”.

How else can our industry sum up the simple business principle of repeat purchases with the same customer? Whatever the answer to that question, I’d subscribe to the standby of former great Yankee ‘Closer’ Mariano Rivera, which was “simple is best”.  Once a vehicle has been sold, the entire dealership’s objective is retention of that vehicle in service.

So what stands in the way of retention for most dealers today? It can be a number of things. Let’s start with a few falsehoods or myths that I too often see.

Myth #1: CSI = Retention

Customer satisfaction can improve retention, but it isn’t the same as nor will it equate to retention.  Let that sink in. Happy customers do not equal loyal customers.

Harvard Business Review wrote a piece on this a few years back around the concept of having to “delight” each and every customer.  It’s a great objective, but it might not be realistic for every dealership.  Their question was simple: How often do you patronize a business simply because of its over-the-top service?  You’ll probably think of an example or two, but you won’t likely come up with many.

But… If I ask you when the last time you cut a company loose because of its bad service, that answer will come quickly.  Was it an airline that lost your luggage? A dry cleaner that didn’t understand what “rush” meant when you clearly told them?

Consumers are punitive – that is, they punish bad service all the time.  And here is the comparator, they punish bad service MORE than they reward great service.  We have loads of data on this and the information is compelling.  But most of us won’t need to see the data because our instinct already has confirmed this is true.

The “Churn” Highway

Churn happens in many channels of business exchange and support.  For Zappos, one area of churn they manage against is to allow returns of shoes to be made at any time and at no cost.  That’s putting all your chips on the table in my opinion.

The trend of churn across virtually every industry plays itself out in two areas more frequently than all of the others.  So let’s look at those two and see if they impact automotive service and our hope for retention.

The first area is any industry where a service is provided in a phone-call related channel.  For automotive service, this means when the customer calls to schedule service and the service delivered is perceived as helpful, friendly and prompt, the service will be perceived as positive and acceptable.  But if this service channel contains perceived friction, such as long hold times, inattentive personnel or even a low-value exchange, the customer becomes a high risk to choosing a different vendor.  In automotive service space, you’ll need to execute a plan that gets your service calls answered properly, professionally and consistently in order to limit churn.

The second channel that sees a very high level of churn in any industry is one that involves face-to-face service.  This essentially becomes the next moment of truth where your customer is now with your service advisor and they are making assessments, either good or bad based upon how they are being handled.  If service advisors are still taking calls in the drive while trying to assist customer, this can be a put-off.

Also, when they communicate and drop the vehicle off, is the communication exchange easy for the customer? Texting is the preferred form of communication by customers for updates on their vehicle while in service.  Do your advisors have a texting tool or do they play phone tag still?

And when it comes time to pay for the completed repair or maintenance, have you made this easy? Do you offer mobile pay or do you lean on your cashier to do this?

The easiest way to measure churn is look for the obvious friction points first.

Is your dealership missing service calls? Better check.

Does it have hold times when trying to reach service?  Again, better check.

Is the show rate of appointments being tracked and is it acceptable?  Again, look for this metric.

Is there value being provided to the customer on the call or is it a low-touch experience?  Make a call and listen to your own product-you’ll know quickly.

Retention is best measured in repeat visits.  Make sure you are tracking this metric.  Retention drives market share or absorption, whichever side of the aisle you look at this from.  Either way, it will mean more RO’s.  And more RO’s will tee-up the next vehicle sale – without an additional acquisition cost.

Retention deserves attention.


Let us start with this famous Thomas Edison quote: “Opportunity is missed by most people because it is dressed in overalls and looks like work”. Same holds true today as it did way back then. If you are an OEM franchised auto dealership and tired of missing tons of customer inbound calls and have finally come to the realization that something must be done, you are no doubt thinking about the term ‘Service BDC’.

Although the definition and the purview of a Service Business Development Center (BDC) has evolved over a period of time, it is now safe to say that it is essentially your Fixed Operations customer experience center and perhaps even beyond. This is where the epic battle of customer retention for both Sales and Service plays out and it all starts with a “Hello”.

Whether you are thinking about hiring an outside company or engaging in a Do It Yourself (DIY) model, there is no lessening of the fact that this is a very critical customer experience function.

Traver Connect has an immense experience in this field. We are one of the pioneers in this space and have lived through the growing pains and the front line experiences like no other. We like to think we have somewhat turned this into a near science and are delighted to share some of the best practices with the industry.

Here are Five ways that will help you not only get your Service BDC off the ground but help maintain it and ensure its ongoing success.

1. Hiring the Right Agents: This is where it starts and no doubt that not everyone is qualified for this position. A Dealership must look for two strong traits to fill this position:

  • Attitude: The right attitude will overcome all obstacles trust me there will be many for this type of position to overcome. Service customers are not the easiest to handle. No one looks forward to getting their car fixed of course no one looks forward to having car troubles in the first place. So right off the bat this is a tense situation. Agent attitude will determine the tone on the phone and the smiling voice will go a long way soothing any customer pain points.
  • Mindfulness: Mindfulness is described by as the “quality or state of being conscious or aware of something”. This may be a relatively newer concept to be considered for BDC agents but being present in the moment and having the right listening skills go hand in hand. If you’re agents are not listening to the customers wholeheartedly and showing empathy there is no way they can provide an equitable solution to their problems. This is a must have skill set in every Service BDC agent. But this can be developed as well.

2. Keep the Inbound call short and sweet: An incoming call to book an appointment is not the place to be dispatching a repair order. What do I mean by that? I will explain, but first let me start with Service CRMs. Today, where a web-based scheduling CRM has brought many advances in internal service reporting and ease for customers to book an online appointment, these advances are not without their collateral damage. Shorter call times it seems has been the main casualty here. One of the unintended consequences that has emerged from these modern tools, is that the dealerships which employ these Schedulers are increasingly dealing with longer call times and more complex business rules which must be executed by the BDC agents during the call. We have seen a correlation between the increased dealer usage of Service CRM features and longer call times. Let’s remember that Service BDCs are there primarily to catch the call and book an appointment, not necessarily to dispatch the repair order to the correct shop or the drive. We do understand that some of these policies may not be in direct control of the dealership themselves and may have been mandated by the OEMs, but keeping things extraordinarily simple will work wonders for not only your CSI rankings but will keep your Service BDC humming just at the right rate. Catch the call, book the appointment and move onto the next one!

3. Relentless Training: Launching a Service BDC is just half the battle. This is not a one and done enterprise. To achieve continued success, it will be incumbent upon management to be relentless and consistent with both their training message and methods. The key here is in addition to product knowledge, one must also laser focus in on call handling skills as well. For instance specific training in areas of how to properly greet customers on the phone and speak with proper tone and voice expressions is a must. First impression is the lasting one and nowhere else it rings truer than on answering a service call. Training on how to overcome customer objections on recommended maintenance packages and how to subdue an irate customer with empathetic words and phrases is mission critical. In addition to the areas mentioned above, it will be contingent upon dealer management to keep agents motivated throughout. Equipping Service BDC agents with the right training and tools will foster self-confidence and a firm buy-in in the process and the entire purpose.

4. Planting the ‘Maintenance’ Seeds: Although there are many services and repairs that require a proper technician multi-point inspection, nevertheless there remain a set of preventive maintenances which can easily be mentioned during an appointment call. For example with a second instance of an oil & filter change it may be advisable to rotate the tires based on vehicle history. Why not quickly offer that on the call? Or why not offer balance and rotate tires with the first brake pads replacement? Wheel alignment checks could also be included to this list. Again all we are doing is educating the customer on the call and setting them up for a more fruitful discussion on the drive with their service advisor. However first and foremost thing to keep in mind here is that it is always a soft-sell approach not a hard one. Let’s even take it a step further and call it a quick customer education opportunity. Planting the seed for what the vehicle may need in addition to just an oil change when reinforced by the service advisor on the drive will validate the need and increase your service penetration rates.

5. Measuring Both the Good & the Bad: With onsite dealership-based Service BDCs, dealers must understand that they have now added a whole separate department which requires active management. From making sure to hire right, to right training and then on to executing an effective appointment booking strategy, all these efforts will require that every instance of call event is properly tracked and analyzed for departmental fine tuning and agent performance. There will also be times when customers may need to escalate an issue to upper management, so it will be imperative that the underlined communication system utilized must allow for call metrics measurement and call recordings. Total calls to total talk time must be tracked. Average call time and peak call times must also be analyzed for proper resource optimization. A robust auditing of calls when required will go a long way towards resolving conflicts and provide management with coaching opportunities. Be diligent and fair with your measurement strategy but most importantly be thorough. There is no need to hide the flaws and inefficiencies in the system for any reason, because these flaws will help you design a better Service BDC for both the near and long run. Weekly reporting in call metrics must be shared across the organization and a proper ROI report must be generated to validate the expenses of the Service BDC to make it feasible. The Service BDC typically must be responsible for a healthy majority of your booked appointments and those appointments must be tied to resulting repair orders. An accurate insight into exactly the revenue your Service BDC generates for the dealership will help towards allocating additional funding for growth purposes. This powerful axiom: What you cannot measure, you cannot improve will be spot on with your Service BDC initiative.

In the end remember the call volume of Service BDCs versus Sales BDCs is like day and night, so the assumptions that, if we can run a Sales BDC we can run a Service BDC also, will not necessarily always hold true. With Service you are asking customers to spend money they rather not so the bar on the type of customer experience is completely different. The strategies which may work on the Sales side may not work at all on the Service side. Keep an open mind and get ready to roll up your sleeves and put on some overalls and off you go. Good Luck!

Without a doubt, the modern Dealership needs to adapt to the tech-savvy customer who is digitally connected. These same customers rely on word- of-mouth and seek the experiences shared by others by reading reviews or viewing images.

The power of communication

means that Dealerships can engage their customers quicker and easier using SMS text or email. Dealerships can confirm new appointments, services, or even send surveys directly to the customer’s device.

Mobile pay

allows Dealerships to get paid quicker, meeting the demands of the modern day customer. Offering a variety of methods to satisfy the customer will place your Dealership ahead of the rest.

Data and analytics

will drive your future Service BDC. Dealerships need to be analyzing a customer’s profile, such as their last oil change, number of miles until next service is due, brake change, tire rotation, etc. Most Dealerships don’t have the tools to understand their own data.

Speak to the Traver connect team to learn more GURA Text and Pay™ and GURA Desktop™, both of which will modernize your way to communicate, receive payments, and analyze data.